21/02/2019

The nature of modern customers means marketers face a radically different landscape to their predecessors. Only those that blend knowledge, skills and mindset will prevail. The post ‘The three things...

21/02/2019

Coming together for the first time last month, the School of Marketing's ambassadors - known as the Founding 50 - outlined their initial plans to get young people fired up about pursuing a career in marketing. The...

21/02/2019

Taking a united stand on a few key issues is the only way a breakaway party could overcome the Labour and Conservative brands, according to new research commissioned by Marketing Week. The post The Independent...

21/02/2019

From scaling Kilimanjaro to making a fashion statement in East London, the sportswear giant is moving into hiking with the hope of eliminating the stigma attached to the outdoor sport while appealing to...

21/02/2019

The charity hopes its preventative campaign will intercept impulsive bettors on the cusp of developing gambling issues with a relatable message that moves the conversation away from addiction. The post...

20/02/2019

The Cadbury, Oreo and Ritz owner is piloting cross-functional innovation teams as it looks to take a more flexible and faster approach to new product development. The post Mondelēz pilots innovation hubs...

20/02/2019

The decision to put its clothing & home ad account up for review is the latest sign the retailer is finally addressing the very different problems its two businesses face - which come down to product perceptions...

20/02/2019

The competition watchdog has raised serious concerns around price and competition, saying the merger between Sainsbury's and Asda would need some major changes, including the possibility of selling either...

20/02/2019

Consolidation of teams to remove duplication by specialist digital marketers can't come soon enough, and will allow us to focus on the consumer instead of the media channel. The post Mark Ritson: It’s...

19/02/2019

As one of Unilever's largest brands, Knorr believes it can drive tangible behaviour change that has a lasting positive impact on the environment and people's health. The post Knorr talks sustainability...

19/02/2019

Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders. The post Try This: Build someone’s confidence appeared first on...

19/02/2019

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on the seven marketing personas...

19/02/2019

Mastercard’s new sound identity took two years and a “big” investment from the brand, but its CMO Raja Rajamannar believes its development is key as consumers increasingly use devices such as voice...

19/02/2019

Zoopla’s new CMO Gary Bramall says brand advertising will become “more pulsey” as he moves to create more integrated marketing campaigns with a greater focus on content. The post Zoopla shifts focus...

18/02/2019

Marks & Spencer is on the hunt for a new agency for its clothing and home division in the latest sign that the retailer is seeking to differentiate its two business units. The post M&S splits ad business...

18/02/2019

We arm marketers with all the numbers, statistics and data they need to prepare for the week ahead. The post Top ad spenders, in-house talent, retail sales: 5 killer stats to start your week appeared first...

18/02/2019

Mieke Stones took a three-month sabbatical from her role as head of marketing at London Sport to cycle from Holland to Portugal last year, which not only improved her mental health but boosted her confidence...

18/02/2019

The partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations...

18/02/2019

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. The post Nestle, Uber, Samsung: Everything that matters this morning appeared first on Marketing...

18/02/2019

As our annual Career and Salary Survey showed, it's all too rare for marketers to go on secondment or take a sabbatical. However, the experience can bring new skills, broader horizons and a better work/life...

18/02/2019

If you find your to-do lists getting longer, not shorter, it might be worth adopting methods such as the Pomodoro Technique to help focus the mind and minimise distractions. The post Hack your commute:...

15/02/2019

Catch up on all the important marketing news from this week including Under Armour's focus on marketing effectiveness, Benefit's brand revamp and the government's proposed investigation into the online...

15/02/2019

The RAF, which won Channel 4's annual £1m Diversity in Advertising award, mocks the gender stereotypes that all too frequently appear in mainstream advertising after new research found 40% of the most...

15/02/2019

Co-op Bank is launching a business banking campaign that will use data to target SMEs across platforms including TV and social media as it moves to create campaigns beyond TV spots. The post ‘There’s...

14/02/2019

14/02/2019

The Japanese car marque has created a new division in Europe so it can do more personalised marketing and avoid using TV for tactical campaigns. The post Toyota gears up to bring marketing automation in-house...

14/02/2019

New Ebiquity data questions whether TV's superiority for marketing effectiveness will last beyond five years, but it ignores people's propensity to change behaviour as they get older. The post Mark Ritson:...

14/02/2019

Marketers need to get involved in conversations around technology to ensure it is put to use in a meaningful way that will enhance consumers' experience rather than leave them feeling cold. The post Helen...

14/02/2019

The UK’s biggest celebration of marketing excellence and the only awards to be judged exclusively by marketers, the Marketing Week Masters Awards return for 2019. The post Marketing Week’s Masters...

13/02/2019

Benefit is updating its brand positioning to ensure it is relevant among a new wave of consumers looking for inspiration rather than aspiration and as it faces growing competition from direct-to-consumer...

13/02/2019

The beer giant’s unvarnished portrayal of British communities shows there’s life outside the Brexit bubble. The post Charlotte Rogers: By embracing the grassroots Carling shows a real interest in life...

13/02/2019

The American sportswear company is trying to make marketing dollars stretch further as it faces relentless competition from industry giants Adidas and Nike. The post Under Armour wants to be a ‘louder...

13/02/2019

Gillette, Lego and Coca-Cola are among the big brands using crowdfunding as a means of increasing the speed and reducing the risk of innovation, while getting rare direct access to consumer data and feedback. The...

13/02/2019

Online gambling ads featuring animated characters, celebrities or influencers who appeal to under-18s will be banned to protect children from harm. The post New rules hit gambling brands targeting under-18s...

12/02/2019

With Premier League glory within reach, marketing at Liverpool Football Club is more important now than ever if it’s to leverage its growing fan base and engage with supporters beyond match days. The...

12/02/2019

The drinks giant boosted sales by 5% for the H1FY19 period, with "strong" results leading to it increasing its profit guidance to between 6% and 8%. The post Pernod Ricard on ‘right trajectory’ following...

12/02/2019

Grabbing consumers’ attention is harder than ever for brands that find themselves chasing their target audience across a multitude of screens at different times of the day. The...

12/02/2019

The Cairncross Review into the future of the UK news industry has called on the Competition and Markets Authority to investigate the efficiency of the online ad market, which is dominated by Google and...

12/02/2019

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on brand social purpose appeared...

12/02/2019

Too many marketers are getting swept up in new ways to execute their campaigns, losing focus on the message in favour of the medium. The post Ben Davis: AR fails on its only selling point – escaping...