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Kellogg’s: FMCG brands make mistakes when they just check the digital box

18/11/2019

Kellogg's is building a hybrid customer strategy that builds on its legacy while making it fit for the digital landscape. The post Kellogg’s: FMCG brands make mistakes when they just check the digital...

Digital roles, job prospects, consumer trust: 5 killer stats to start your week

18/11/2019

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. The post Digital roles, job prospects, consumer trust: 5 killer stats to start your...

Airbnb inks first major global sponsorship with Olympics deal

18/11/2019

Airbnb is promising to make the Olympics the "most inclusive, accessible and sustainable yet” as part of a nine-year deal that aims to boost its reputation before going public. The post Airbnb inks first...

McDonald’s celebrates the power of imagination in Christmas ad

18/11/2019

McDonald's is building on its previous festive campaigns to once again get the nation 'Reindeer Ready'. The post McDonald’s celebrates the power of imagination in Christmas ad appeared first on Marketing...

The BBC, WeWork, EasyJet: Everything that matters this morning

18/11/2019

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. The post The BBC, WeWork, EasyJet: Everything that matters this morning appeared first on...

Lots of agencies sound the same, how can potential clients tell the difference?

18/11/2019

How do agencies differentiate in an increasingly crowded landscape? They need to remember agency selection is still a people-to-people business. The post Lots of agencies sound the same, how can potential...

Is NPS a true measure of customer sentiment?

18/11/2019

To some it's practical and compelling, to others reductive and simplistic, but is NPS a true gauge of customer sentiment or a symptom of marketers' obsession with numbers? The post Is NPS a true measure...

Tesco hopes to build on last year’s Christmas success with a time-travelling delivery van

15/11/2019

Tesco is hoping a "fun and festive" approach to its Christmas marketing can boost sales despite economic and political uncertainty. The post Tesco hopes to build on last year’s Christmas success with...

John Lewis, BritBox, M&S: 5 things that mattered this week and why

15/11/2019

From BritBox's first ad campaign and M&S's new value strategy, to Christmas ads from John Lewis and Sainbury's, catch up on all the big marketing news from this week. The post John Lewis, BritBox, M&S:...

Former M&S marketer Jude Bridge to become Oystercatchers managing partner

15/11/2019

The former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy. The post Former M&S marketer Jude Bridge to become Oystercatchers...

The Apple Card fiasco is a brand risk – but not a very big one

14/11/2019

Apple has messed up by adopting a biased algorithm that disadvantages women applying for its credit card, but the chances of it harming the core technology business are slim. The post The Apple Card fiasco...

Marketers offer their views on the John Lewis Christmas ad

14/11/2019

John Lewis pulled a surprise twist by launching a joint campaign with Waitrose this Christmas, but has Edgar the excitable dragon managed to win the heart of marketers? The post Marketers offer their views...

The strategy behind John Lewis and Waitrose’s first joint Christmas ad

14/11/2019

John Lewis and Waitrose have joined forces on their first campaign in the latest phase of a broader strategy designed to bring the brands closer together in the minds of consumers. The post The strategy...

John Lewis and Waitrose launch first joint Christmas ad about an over-excitable dragon

14/11/2019

The two retailers are hoping to bring a bit of both their brands to tell the story of a young dragon called Edgar who keeps accidentally ruining Christmas. The post John Lewis and Waitrose launch first...

Renault Clio should be applauded for its powerful same-sex love story

13/11/2019

Renault is celebrating the Clio's 30th anniversary with a campaign that quietly and thoughtfully tells a same-sex love story that doesn't descend into cliche. The post Renault Clio should be applauded...

How The Guardian turned ’emotional desire’ into financial support

13/11/2019

The combination of a clear purpose, editorial commitment and great timing helped The Guardian's 'Hope is Power' campaign become a "huge driver" of financial support worldwide. The post How The Guardian...

M&S Food looks to ‘debunk myths’ over its prices in campaign focused on value

13/11/2019

M&S is hoping to communicate its lower prices and points of difference on quality in a new campaign, 'Re-Marks-able value'. The post M&S Food looks to ‘debunk myths’ over its prices in campaign focused...

3 questions I wish I’d asked as a junior marketer: Mars’s Berta de Pablos

13/11/2019

As chief growth officer of Mars, Berta de Pablos is dedicated to eliminating stereotypes, but as a junior marketer one senior leader's advice to get rid of her accent and adapt her leadership style nearly...

How Channel 5 joined forces with the Spice Girls to build a TV brand

12/11/2019

From getting the Spice Girls to cut the ribbon at its debut event to pioneering an integrated approach to marketing, the launch of Channel 5 was all about challenging norms and channelling creativity.  The...

Salesforce CMO on what B2C marketers can learn from B2B

12/11/2019

Salesforce is taking a more creative and longer-term approach to marketing as it looks to make clear its points of difference in an increasingly competitive sector. The post Salesforce CMO on what B2C...

Marketoonist on KPI overload

12/11/2019

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on KPI overload appeared first on...

Sainsbury’s tells Santa origin story in Victorian Christmas ad

12/11/2019

Sainsbury’s is celebrating its 150th year with a Christmas campaign centred on how festive traditions such as Santa Claus and stockings could have come about. The post Sainsbury’s tells Santa origin...

BritBox: This is the time to make our mark on the industry

11/11/2019

BritBox is launching a multi-million pound campaign as it promises not to go "head to head" with Netflix in the streaming wars. The post BritBox: This is the time to make our mark on the industry appeared...

In-store retail is finally going digital

11/11/2019

From Sainsbury's debating the future of till-free shops to Alibaba reaffirming its commitment to smartphone-assisted retail, the future of in-store shopping is digital. The post In-store retail is finally...

Think long, learn fast for effective B2B marketing

11/11/2019

Some of today’s most successful B2B marketers have revealed their winning strategies – with honest insights about the speed, agility and timing of campaigns and warnings about the dangers of siloed...

Ad placements, high street footfall, business confidence: 5 killer stats to start your week

11/11/2019

We arm you with the stats you need to prepare for the coming week and understand key marketing industry trends. The post Ad placements, high street footfall, business confidence: 5 killer stats to start...

BrewDog, Apple, Argos: Everything that matters this morning

11/11/2019

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. The post BrewDog, Apple, Argos: Everything that matters this morning appeared first on Marketing...

Samsung’s mission to make its marketing more scientific

11/11/2019

Since taking on the European CMO role, Benjamin Braun has brought a focus on measurement to its marketing strategy, while also hunting for creative ideas that can demystify technology. The post Samsung’s...

Facebook refuses to revise micro-targeting policies ahead of the general election

08/11/2019

Preferring to focus on the robustness of its transparency policies, Facebook has no plans to revise its micro-targeting policies or its approach to political advertising as the UK general election looms. The...

Boots launches ‘Bootiques’ to help people gift better this Christmas

08/11/2019

The immersive campaign kicks off with a TV takeover tomorrow evening, which will see the 90-second ad air on ITV, Channel 4, Sky and social media at the same time. The post Boots launches ‘Bootiques’...

McDonald’s, Facebook, Walkers: 5 things that mattered this week and why

08/11/2019

Catch up on this week's most important and interesting marketing news including McDonald's CEO getting the sack, Facebook's new corporate logo and more Christmas advertising from Walkers, Aldi and M&S. The...

Is the CMO role fit for purpose?

08/11/2019

Is the increase in roles such as chief customer and chief growth officer reflective of a shift in the nature of marketing or unnecessary window dressing? The post Is the CMO role fit for purpose? appeared...

Ikea launches first Christmas ad with ‘irreverent’ take on festive hosting

08/11/2019

Ikea hopes to help Britons recover from 'home shame' by showing them how little changes can brighten up a house and get it reading for festive hosting. The post Ikea launches first Christmas ad with ‘irreverent’...

M&S puts focus on jumping jumpers in ‘very commercial’ Christmas campaign

08/11/2019

M&S puts the product front and centre of its ads for both its food and clothing and home businesses as it looks to drive sales both online and in-store. The post M&S puts focus on jumping jumpers in ‘very...

Marketing That Matters: How ‘This Girl Can’ broke the mould for behaviour change campaigns

07/11/2019

We continue our podcast series by looking into This Girl Can, the groundbreaking 2015 campaign from Sport England. The post Marketing That Matters: How ‘This Girl Can’ broke the mould for behaviour...

Lidl’s Christmas campaign promises to cut through ‘opulence’ of other ads

07/11/2019

Lidl is delivering ‘a Christmas you can believe in’ as it continues its strategy to be known for more than just price. The post Lidl’s Christmas campaign promises to cut through ‘opulence’ of...

Risk and reward: How retail brands are managing returns

07/11/2019

A normal part of doing business or an expense crippling the bottom line, the issue of returns is climbing up the retail agenda as brands deliberate how to tackle repeat offenders. The post Risk and reward:...

There’s a brand risk for McDonald’s in firing its CEO

06/11/2019

Steve Easterbrook was in the middle of a brand turnaround when he was fired on Sunday for a "consensual relationship" with an employee. The post There’s a brand risk for McDonald’s in firing its CEO...

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