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Aldi, BBC, Thomas Cook: Everything that matters this morning

16/09/2019

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. The post Aldi, BBC, Thomas Cook: Everything that matters this morning appeared first on Marketing...

Marketers need more sense to stem the tide of CMO firings

16/09/2019

The combination of business, digital and purpose sense Diageo CMO Syl Saller has should act as an example for all marketers craving greater influence. The post Marketers need more sense to stem the tide...

Marketing Week Top 100: The top consumer tech and automotive marketers

16/09/2019

Marketing Week reveals the top 10 marketers in the consumer technology and automotive sectors, part of our Top 100 Most Effective Marketers project. The post Marketing Week Top 100: The top consumer tech...

Marketing Week Top 100: The top B2B marketers

13/09/2019

Marketing Week reveals the top 10 marketers in the business-to-business sector, part of our Top 100 Most Effective Marketers project. The post Marketing Week Top 100: The top B2B marketers appeared first...

William Hill promotes social side of gambling to squash negative stereotypes

13/09/2019

William Hill is moving on from its high concept Anthony Joshua ad with a new campaign celebrating friendship, which focuses on customers as "people not just gamblers". The post William Hill promotes social...

How employers’ and employees’ attitudes to work are changing

13/09/2019

YouGov's latest report analyses the key characteristics that employees and employers need to possess - and avoid - to create successful workplaces. The post How employers’ and employees’ attitudes...

Diet Coke, VW, John Lewis: 5 things that mattered this week and why

13/09/2019

Catch up on all the marketing news this week, including Diet Coke's new campaign, Volkswagen's rebrand and 2019's ranking of the UK's 75 most valuable brands. The post Diet Coke, VW, John Lewis: 5 things...

Risk vs opportunity: Why saliency can hinder brand growth

13/09/2019

The majority of British brands are far more salient than they are meaningfully different, which puts them in a vulnerable position at a time when fame is no longer enough to drive brand growth. The post...

Morrisons goes digital to get ‘more for less’ from marketing

12/09/2019

Morrisons looks set to ditch the big Christmas TV ad spot for a second year, instead opting to spend its marketing money on staff and own-label goods. The post Morrisons goes digital to get ‘more for...

‘Creativity plays a huge role’: How Capita is looking to differentiate in a ‘complex’ B2B world

12/09/2019

Professional services firm Capita is overhauling its brand identity as it looks to transform its business and better explain its purpose across the markets where it operates. The post ‘Creativity plays...

John Lewis pledges ‘significant’ marketing investment despite first half-year loss

12/09/2019

The John Lewis Partnership says it will continue to invest "significantly" in marketing to make sure customers "appreciate and understand" its brands. The post John Lewis pledges ‘significant’ marketing...

What sets the Top 100 marketers apart

12/09/2019

Marketers across the UK are doing outstanding work to create growth for their businesses and value for their customers. But to be one of Marketing Week’s Top 100 requires them to go even further than...

Marketing Week Top 100: The top sport, gaming and gambling marketers

12/09/2019

Marketing Week reveals the top 10 marketers in the sport, gaming and gambling sectors, part of our Top 100 Most Effective Marketers project. The post Marketing Week Top 100: The top sport, gaming and gambling...

Standing out is the key brand challenge – that’s why great brands play with their codes

12/09/2019

Salience is a much bigger challenge than differentiation, and codes are the way to achieve it - but using them creatively first requires decades of consistency. The post Standing out is the key brand challenge...

UK privacy regulator calls on brands to stop ‘bankrolling’ illegal activities

11/09/2019

The Information Commissioner's Office has been reviewing the way personal data is being used and wants marketers to realise the role they are playing in funding unethical digital practices. The post UK...

Why Deliveroo, Costa and BrewDog are growing faster than other UK brands

11/09/2019

The fastest risers in BrandZ's top 75 UK brands show it is possible to drive brand value in any sector with the right strategy. The post Why Deliveroo, Costa and BrewDog are growing faster than other UK...

A call to arms for brand building: What the UK’s top 75 brands says about marketing in 2019

11/09/2019

The total value of the BrandZ UK Top 75 has declined 3% over the last year, with brands being urged to stop over-relying on their fame and start investing in high quality communications. The post A call...

Effectiveness, innovation and the future of marketing: Marketing Week at The Festival of Marketing

10/09/2019

This year’s Festival of Marketing will see our key editorial themes come to life across two days on the Marketing Week Strategy and Leadership stage and beyond - with the help of some of the biggest...

Birds Eye’s top marketer promoted to UK general manager

10/09/2019

In his new role, Steve Challouma will help build on the brand’s turnaround as it looks to become a leading global consumer food company. The post Birds Eye’s top marketer promoted to UK general manager...

Marketing Week Top 100: The top retail marketers

10/09/2019

Marketing Week reveals the top 10 marketers in the retail sector, part of our Top 100 Most Effective Marketers project. The post Marketing Week Top 100: The top retail marketers appeared first on Marketing...

VW overhauls its brand for a ‘new era’ as it attempts to put emissions scandal behind it

10/09/2019

Volkswagen has created a “no filter” brand world that includes the introduction of a new logo, brand design and female voice. The post VW overhauls its brand for a ‘new era’ as it attempts to put...

How empathetic leadership can help marketers regain their influence

10/09/2019

Being an empathetic leader, committed to progressing the talent in your team, will go a long way towards helping marketers extend their influence within organisations. The post How empathetic leadership...

What to do if you’re priced out of sports sponsorship

10/09/2019

The price of Premier League football sponsorship has become prohibitive for most brands, but women's sport and lower-league teams represent an opportunity to build awareness and advocacy. The post What...

Marketoonist on demographics

10/09/2019

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on demographics appeared first on...

Marketing Week Top 100: The criteria and process for selecting the list

10/09/2019

We explain the background behind the Marketing Week Top 100 Most Effective Marketers, and the methodology for how the final list was chosen. The post Marketing Week Top 100: The criteria and process for...

Marketing Week Top 100: The most effective marketers in the UK

10/09/2019

Marketing Week reveals the top 100 most effective marketers in the UK, as judged by some of the marketing industry's most respected names. The post Marketing Week Top 100: The most effective marketers...

Diet Coke launches new campaign that sees grannies navigate dating apps

09/09/2019

Diet Coke's new campaign 'You Do You' sees grannies enter the world of dating apps as it looks to target both loyal drinkers and 'a new wave of fans'. The post Diet Coke launches new campaign that sees...

How an 80s icon is reinventing itself through personalisation

09/09/2019

Men’s clothing brand Pink burst onto the scene in the 1980s and has now reclaimed its original reputation for individualised style, with a rebrand powered by customised service both in stores and online. The...

Sainsbury’s, Gucci, YouTube: Everything that matters this morning

09/09/2019

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. The post Sainsbury’s, Gucci, YouTube: Everything that matters this morning appeared first...

How marketers can improve their impact and influence

09/09/2019

With confidence in marketing hitting a low point, how can the industry change negative perceptions and reclaim customer trust? The post How marketers can improve their impact and influence appeared first...

Eurostar looks to stand out from ‘generic’ travel ads with new campaign

09/09/2019

Eurostar looked back at old archives to "refresh" its tone of voice and create a "boldness" its new marketing director felt it had lost. The post Eurostar looks to stand out from ‘generic’ travel ads...

Marriott’s CMO on how being a PR expert has propelled her marketing career

06/09/2019

Story of my CV: Marriott International's outgoing global marketing officer Karin Timpone started her career in PR, but it was her move to Universal Studios that led her on the path to marketing, with roles...

Debenhams brings in restructuring expert as marketing boss departs

05/09/2019

The struggling retailer has brought in a consultant to take charge of marketing as part of a restructure that has forced three senior executives out of the business. The post Debenhams brings in restructuring...

Why Marketing Week’s Mini MBA is branching into brand management

05/09/2019

As the Marketing Week Mini MBA enters its fourth year, its professor, Mark Ritson, explains the origins of the course and why it is expanding into a new subject area. The post Why Marketing Week’s Mini...

Marketing Week Explores: The customer insight gap and gender stereotypes

05/09/2019

The Marketing Week Explores podcast has a brand new format. This month we look at why brands are failing to get the most from customer insight and discuss whether the ASA's gender rules have gone too far. The...

Why Timberland is planting 50 million trees

05/09/2019

Timberland plans to use its global tree-planting project as a chance to talk about its long-term sustainability strategy, which it hopes will help strengthen brand perceptions among consumers. The post...

3 questions I wish I’d asked as a junior marketer: Coca-Cola’s Walter Susini

05/09/2019

Coca-Cola's Walter Susini has no regrets about his career, but he does believe there are certain things he could have broached earlier that might have changed his professional trajectory. The post 3 questions...

M&S plans to drive reappraisal of clothing through ‘surprise and relatability’

04/09/2019

Even if everyone forgets the advertising and only remembers the product, Marks & Spencer's clothing marketing boss says he's done a good job. The post M&S plans to drive reappraisal of clothing through...

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