14/12/2018

Britvic trialled a new format when it pitched for work on its Wisehead Productions brands as it looks to reduce the amount of time, energy and cost that pitching can generate for both clients and agencies. The...

14/12/2018

14/12/2018

The end of the year often sparks marketers to look ahead, but to ensure they come up with future plans that lead to growth they need to make sure they are getting the best out of their teams. The post...

14/12/2018

Vodafone has improved customer experience by streamlining its order process online thanks to its “intuitive” chatbot TOBi. The post How Vodafone’s chatbot ‘revolutionised’ its online customer...

14/12/2018

Marketing Week's Visionary Marketer of the Year explains why brands need to give their agencies the time and space to have 'the crazy idea', and why the true test of a marketer is when things aren't going...

14/12/2018

Too many marketers are sticking rigidly to their contracted responsibilities: what they need is not a job description but a job purpose. The post Thomas Barta: It’s time to ditch your job description...

14/12/2018

The ad regulator says harmful gender stereotypes have "no place" in modern advertising, with the new rules, which come into force next summer, banning sexist stereotypes such as a man's inability to change...

13/12/2018

13/12/2018

Coca-Cola veteran and former sales director at distributor Coca-Cola European Partners, Paul Grace, takes over from Aedamar Howlett who has been promoted to a European marketing role after two years...

13/12/2018

Influencers can be a fickle bunch, willing to take money and promote the goods of the highest bidder, which in time will erode consumer trust and love for your brand. The post Tanya Joseph: If influencers...

13/12/2018

An increased focus on data and analytics is allowing Sainsbury's to solve problems faster and develop new ways of working to ensure it is agile, efficient and unlocking new opportunities across all parts...

13/12/2018

The world's largest social media publisher is dialling up its commitment to being a force for good with a new direction focused on everyday empowerment following its acquisition of rival Unilad. The post...

13/12/2018

Unilever's marketing boss tells Marketing Week he is most proud of growing sales and profits every year, while also building a company with sustainability at its core. The post Keith Weed on his biggest...

12/12/2018

From titans of industry to serious misconduct investigations, this year high-profile founders lost their shine as employees and brands seized back control. The post Charlotte Rogers: 2018 is the year the...

12/12/2018

From a boy dressed as a plug and an Elton John blockbuster, to a mischievous Christmas elf and an ad banned from television for being 'too political', we reveal YouTube's most watched Christmas ads of...

12/12/2018

The winning campaigns from the first round of the competition have been randomly drawn against each other for the quarter final. Vote now to have your say. The post Vote for your campaign of 2018: The...

12/12/2018

Young marketers need to avoid getting stuck in commoditised ‘specialisms’ like social and SEO when the focus for brands is in strategy and experience design. The post Ben Davis: The sweet spot is where...

12/12/2018

Brands often talk about being customer-centric but in reality, most businesses are still not set up with customers at their core. Simply installing a chief customer officer and hoping the rest will fall...

12/12/2018

Brands must make plans, and contingency plans, to ensure they are ready for Brexit and in a position to act on whatever sequence of events actually comes about. The post Trends for 2019: Brands must finally...

12/12/2018

With consumer trust in brands falling, companies need to be willing to have a voice on certain topics, failure to do so could actually be more damaging than keeping quiet in 2019. The post Trends for 2019:...

12/12/2018

12/12/2018

In a world of data breaches, hacking and fake news, social media giants will need to take greater responsibility for their communities if they are to avoid hefty regulation over the next 12 months. The...

12/12/2018

From side-hustles to ‘squiggly careers’, marketers are embracing the opportunities of flexible working as they pursue multiple projects in a bid to turbocharge their professional development. The post...

12/12/2018

We're likely to see natural language processing (NLP) reach a level of advancement in 2019 that finally makes more complex applications look both possible and appealing. The post Trends for 2019: NLP boosts...

12/12/2018

This prediction might be more wishful thinking than based in reality, but there are signs 2019 could be the year marketers succeed in getting their businesses to prioritise effectiveness over mere efficiency. The...

12/12/2018

As consumer trends shift innovation will need to be faster than ever in 2019 with companies radically changing tactics in order to create a start-up culture. The post Trends for 2019: Innovation will become...

12/12/2018

Marketing Week predicts the key issues and challenges that will reshape marketers' working world in the year ahead. The post The key trends that will impact marketers’ jobs in 2019 appeared first on...

11/12/2018

Marketers share the key moments of 2018 that have changed the industry and impacted how they do their jobs. The post The marketing moments of 2018: Marketers share their views appeared first on Marketing...

11/12/2018

Improving marketing capability, making sustainability a business imperative and inspiring other leaders have all been key to Weed's success, say marketers who have both worked with him and watched his...

11/12/2018

After announcing the closure of 34 restaurants in May, Italian dining chain Carluccio’s is hoping to bounce back with a £10m cash injection focused on rebooting the brand. The post Carluccio’s bounces...

11/12/2018

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on age in advertising appeared first...

11/12/2018

Ahead of Barbie's 60th birthday, Mattel's chief operating officer Richard Dickson is rejuvenating the iconic doll brand to build a movement empowering the next generation of women. The post Mattel’s...

11/12/2018

When interviewing job candidates we often resort to clichéd questions that elicit the wrong information or favour the wrong person. Try some more considered alternatives. The post Helen Tupper: Three...

10/12/2018

Marketers are aware of persistent issues such as viewability and ad fraud in online media, yet they continue to pump money into these channels without safeguards in the belief they have no other option...

10/12/2018

10/12/2018

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. The post Debenhams, Wetherspoons, Football Association: Everything that matters this morning...

10/12/2018

If you're thinking of changing job in the new year, it makes sense to get a headstart and think about potential prospects now. The post Hack your commute: Get a head start on the job hunt appeared first...

10/12/2018

The high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods. The post 2018 year in review: It’s been a bad...

07/12/2018

07/12/2018

From Keith Weed's decision to retire from Unilever to Iceland topping the list of the best 'Christmas' campaigns and Formula E refreshing its brand ahead of the new season, catch up with all the major...